Casino Streamer’s & Affiliate Marketing
If you’ve ever bought a product online by clicking a link, then it’s highly likely you’ve clicked on an affiliate. The website selling the product will know which site you’ve just come from and will pay that relevant site a commission if you go on to buy their product. This is by no means shady in practice in today’s world as it means everyone wins. The link you clicked on may have contained a discount code so you won’t have paid any more. In fact, it’s likely you have saved money on the product. The website you order from wins as it has you as a customer, and the referral website wins by taking a small cut too.
Based on that premise, you may ask yourself what the problem is with affiliation when it comes to gambling websites. Well the key difference is that the affiliate who drove you there will continue to profit from you for life. Ultimately it makes no difference to you as all this happens in the background. However, not only is a greedy gambling company profiting from you but when you click on an affiliate link, you’re also making someone else a very tidy sum from your misery. Doesn’t quite sit right, does it?
Casino streamers will often have websites littered with sign up bonuses for various casinos and will actively encourage you to visit them during their videos. Some will even offer competitions to win money. However, these so-called competitions are a smoke screen for what is actually happening and will depend on you clicking their affiliate link to enter. The result makes the affiliate a considerable amount of money.
Affiliate earnings for any product can differ vastly and are calculated under different models. However, a typical casino streamer will operate on a Revenue share scheme. Revenue share schemes provide the affiliate with a percentage of your deposits…For life! This percentage could be between 15 and 50%. Clearly this can translate to huge incomes especially in cases where the gamblers they attract are big spenders.
I decided to write this blog based on the welcome news from the Betting & Gaming Council (BGC) that most gambling operators will cease to advertise on TV or radio during the lockdown. However, a constant source of questionable advertising is still being provided online. With the explosion in popularity of the casino streamer, many millions are still being made on the back of a compulsive gambler’s misery; whilst big gambling companies get a very targeted audience to advertise to. It’s high time we look at regulation across the board and look online to where more gamblers than ever are being drawn. We must also include casino streamers in this where they join the morally bankrupt gambling operators continuing to operate with impunity.
Have you ever used casino streamers when you couldn’t gamble yourself? Did they help stave off cravings or make you more inclined to gamble as a result of watching? Let me know in the comments or community.
You find out more about my gambling story here and can learn more about the aims of Quit The Casino, here.