The Gambling Recovery Anti-Christ
He has dedicated quite a sizable chunk of his site to articles that cover the topic of responsible gambling. In one breath he is recommending the use of non-UK based casino websites, whilst at the same time pointing out that he is all for responsible gambling. This is absolute rubbish, and nothing could be further from the truth. He has stuffed these articles with the types of keywords that anyone looking for help with gambling addiction would type into Google. Keywords (or close variants) such as ‘help with gambling addiction,’ ‘responsible gambling,’ and ‘GamStop.’
In fact, he references GamStop on dozens of occasions throughout his website. As you can imagine, this could be the first thing that a disordered gambler might type into Google to get help. Imagine if this abomination of a website appears alongside GamStop in the results! That is what the owner of this shady website wants. You will notice that I have typed GamStop on multiple occasions in this post and throughout my website. I have repeatedly created a hyperlink to their website because that’s the ethical thing to do. It provides value to the reader and allows them to go straight to their website if they feel the need to. Our gambling recovery Anti-Christ on the other hand simply uses GamStop to link to his own article about the self-exclusion service. So what exactly is he saying about GamStop? The quotes below speak for themselves.
‘GamStop is a site which puts your regular online gambling activities on pause. Most players that want to control their activities will join this site without fully knowing the consequences. In this case, non-UK regulated sites are the best option. I am here to make sure you stick to sites which passed my thorough check.’
In a so-called FAQ section, he answers the question, “Are there alternatives to GamStop?”
Answer: ‘There are of course many alternative ways that you can give up gambling without having to self-exclude yourself from every UK licensed gambling site that is part of the Gamstop scheme, and I would advise you to explore those avenues first.’
He then lists the cons of joining GamStop:
‘Keep in mind that as soon as you do add your name to the Gamstop register then very, very soon after doing so you are going to find all accounts at UK licensed gambling sites and apps that are part of that scheme closed.’
‘Long Term Self-Exclusion
Finally, please do keep in mind that you are going to be self-excluded from all GamStop member gambling site and app operators when you joining up to that register and as such you are not going to be able to place a bet or gamble at any of those sites or apps.’
Other quality quotes are:
‘Furthermore, you can only profit from joining a Non-UK Gambling site.’
‘As I mentioned, I wanted to share everything I learned about gambling on sites not regulated by UK laws. The primary purpose of this website is to help gamblers that are looking to broaden their horizons while enjoying a secure gambling experience.’
The Holy Grail of Non-UK Gambling?
So with his vulnerable audience now convinced that any decision to use GamStop may have been a mistake, he then proceeds to direct you to his list of non-UK licensed casinos where you can leave the hassle of self-exclusion behind.
I decided to have a look at his top-rated recommendation. This is a Panama based casino where interestingly, Panamanian citizens are prohibited from playing there. I then examined their responsible gambling policy and to be fair, they’ve outdone themselves in this regard. Their website tells me that they care and as such provided a link to Gamblers Anonymous. The link didn’t work.
I then investigated how someone might deposit at their casino and learned that the preferred method was Bitcoin. I wonder why that might be? Clearly the 87% of customers that prefer to deposit using that method (according to them) know the answer. However, for someone like me who doesn’t have Bitcoin left over from my latest drug transaction, does have the option of using a credit card. Clearly, the decision to ban credit card deposits at UK casinos didn’t quite catch on in Panama. I needn’t have worried though because I could always refer myself to Gamblers Anonymous once I had destroyed my life.
I then reasoned that I may have been a little pessimistic with this site and I allowed myself to imagine what it would have been like if I would have played there and won. Images flashed into my mind of me skipping down the street, finally free of my debt mountain. I would rejoice in financial freedom and may even have tossed bank notes into the air in celebration. However, I brought myself back down to earth eager to check their terms and conditions that would surely make the dream a reality. Not quite. Not only do they say that any money deposited must be played through ‘at least once,’ before a withdrawal is allowed, but they actually quote their processing times as ‘at least 7 days.’ Their terms and conditions actually make withdrawal times open ended. That’s okay though because the so-called ‘editor in chief’ at our non-UK gambling site says it’s safe to play there.
At this point, my polite feelings about the owner of this blog are that he disgusts me. My not so polite feelings are that he and his website deserve to burn in hell for the misery that will undoubtedly result.
Back To SEO
Much of what I have talked about so far are examples of an underhand use of SEO designed to promote his website ahead of those genuinely wanting to help people. The specific intent is to draw vulnerable people away from help and firmly in the direction of his affiliate links.
However, it doesn’t stop there, and he isn’t content with that. This cretin wants to achieve a slam dunk with SEO. I mentioned that it is a complicated skill and what I have described is called ‘on page SEO.’ However, there is another vital component to it that ensures a website climbs to the top of Google. It’s the very reason I’m not naming him or his website.
Google is all about providing quality content to its users. If on-page SEO was the end of the story then there would be nothing stopping me from creating a 1000 blog about compulsive gambling that was utter rubbish. All I would need to do is make sure I used the phrase, ‘compulsive gambling’ enough times. Fortunately, that isn’t the case. So how does Google know if an article is quality or utter rubbish?
Well the answer lies in ‘off-page’ SEO and domain authority. If I were to write dozens of high-quality blogs on the subject that were all informative, then it is likely that other websites will talk about them and link back to my website. When this happens my domain authority increases because Google would quite rightly assume that I was an authority on the subject. As mentioned, I have linked to GamStop numerous times. They provide a great tool for self-exclusion and although not without its flaws, they rightly deserve their domain authority. Sadly however, this too can be abused, and our gambling recovery Anti-Christ knows this all too well.
There is a trick to off-page SEO and the devil is in the detail. You want as many websites as possible to link to yours to increase your domain authority and Google rankings. However, these links must be relevant. Google will smell a rat and you will gain nothing if, for example your hat store is being linked to by a timber merchant.
In a sly attempt at off-page SEO, the owner of this evil gambling website has managed to get himself linked to other quality websites in a bid to increase his rankings. The sad part is that these websites will be totally unaware. I am assuming there, but I cannot think for one reason why a Welsh town council would want to link to him. Similarly, a charity that looks after people with learning difficulties, or a religious organisation for that matter. However, these websites all carry a high domain authority and will be unwittingly helping him to climb the ranks of Google. Funny that I mention a religious organisation, isn’t it? Have you noticed that this blog is littered with religious sounding phrases? I will explain…